It is difficult to estimate the number of real estate transactions that take place worldwide each year. What is certain is that many properties are put up for rent and sale every day. Before finding a tenant or a buyer, real estate agents and brokers have their work cut out for them. The right means must be used to match the right property with the right buyer. The strategy to be adopted varies according to the type of property and the profile of the potential clients. Digital marketing is one such strategy. What is digital marketing and how can it be applied to the real estate market ? Banana Republic Office tells you everything.
With the internet, marketing opportunities are immense and valuable information such as statistics are readily available. Indeed, the benefits of digital marketing in real estate are more easily measured than those generated by traditional advertising. It is therefore easy to target a particular audience en masse and quantify the success of the operation.
Property owners do not always appreciate the added value of digital marketing tools for the rental or sale of their property (flat, house or commercial unit). Real estate agents and developers need to make the best use of these levers. Here’s how to do it.
Most (if not all) of your potential customers have a reflex to study real estate offers on the internet. That’s why it’s important to invest in your website to develop your digital marketing.
Your website is a reflection of your agency and your professionalism. Your prospects should be able to navigate it easily from any type of device (computer, tablet, smartphone). They will probably also want to filter their searches to find the perfect fit for their budget in just a few clicks.
A responsive, user-friendly, user experience (UX) website is good for customers, but also for SEO, i.e. your search engine ranking.
Social networks are a strong lever in digital marketing. You need to be present to develop your notoriety. Moreover, if all networks have a large audience, each one targets a specific category. Professionals looking for a commercial space will be more receptive on LinkedIn. The (very) young will discover real estate on Tiktok through dynamic videos that will catch their attention. Instagram will give pride of place to photos and Facebook will allow you to easily relay links to your website.
Launch a campaign via social networks and use the analysis tools to check its impact. You can then adjust your digital marketing according to prime time for example.
Photos and videos should be used on your website, your social networks, but also in your brochures and advertisements. It is essential to have quality images for a wow effect. 3D perspectives and 3D movies are also welcome.
To create quality visuals, don’t hesitate to delegate this part to professionals. A photographer, a professional videographer or even a 3D creation studio such as Banana Republic Office will be able to highlight your real estate.
To get and keep the best position on Google and other search engines, it is recommended to adopt an SEO (search engine optimization) strategy. You will gain quality traffic and increase the number of conversions.
You should therefore regularly add quality content to your website, with keywords, tags, internal and external linking, etc. Your articles, blog posts should be well written. As far as the real estate market is concerned, you must answer your prospects’ queries without forgetting to target the location.
If SEO seems complicated, you can delegate the content strategy to marketing and communication agencies and web writers.
In the real estate sector, there is a lot of competition. A well-established real estate marketing plan and targeted digital marketing will be your best assets to stand out. Also, don’t be afraid to be creative in order to make an impression and have a strong identity.
The digital world and digital marketing in the property market are now essential to the growth of your business. Your online presence is essential to rent, sell and promote your properties. Call on Banana Republic Office for advice on real estate development and to carry out your communication and marketing plan.
Read our article on the successful real estate marketing in 2023 !
Good to know :
According to a Demandmetric study, the cost of inbound marketing is on average 62% cheaper than a traditional marketing strategy.
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