Did you know that : in 2021 the real estate sector was the one that recorded the most business registrations ? This means that the competition is getting tougher and tougher, and you need to stand out from the crowd if you want to stand out from the crowd.
In 2023, focus on your real estate marketing strategy ! This is the best way to convince more potential buyers to believe in you, by entrusting you with the project of sometimes a lifetime : becoming a homeowner. Banana Republic Office gives you some tips on how to successfully market your property in 2023.
The real estate marketing plan is a powerful tool for a successful marketing strategy. By following this method, you will be able to anticipate the needs of your customers and therefore respond to them as accurately as possible.
Real estate marketing and real estate marketing strategy can be deployed on different media such as your presentation brochures, your banners, your website, your newsletter or social networks. Real estate has the advantage of occupying a special place in the hearts of your prospects, so they are generally quite receptive.
Perhaps you work for a particular audience ? Then your property marketing should be aimed at them and your pitch should be tailored to them. Personalise your message, emphasise the benefits of making the project a reality and remove any doubts !
The right message delivered via the right channel will give you the best chance of success. It is important to differentiate between the four main targets for property marketing : singles without children, couples without children, couples with children and multi-person households.
Select the category your message is aimed at and then refine the target by adding geographical, socio-cultural, behavioural, etc. criteria.
Or do you work for professionals in the sector ? In this case, adapt your strategy towards developers, investors, funds, family offices for your business. Whether it is for large or small projects, the important thing is to convince the public to follow you in your projects by showing them the reliability of your intentions, with tailor-made presentations and also assistance in developing the project.
Our company will assist you in your feasibility strategy and architectural design, as well as in real estate marketing and sales. Our teams offer you a 360° panel exclusively dedicated to the development of architectural and real estate products; residential, office, commercial; our assistance in augmented architecture is positioned from design to branding.
Now you have what we call a persona. You can now direct your message and deliver it through the channels they use, such as having influence effectiveness in meetings.
Now that you know who you’re talking to, you need to gain the trust of prospects to turn them into customers.
Branding and personal branding are marketing strategies that allow you to position your brand (or yourself in the case of personal branding) in the long term by using its reputation and by highlighting its values and your own.
You need to define your brand’s positioning in relation to the competition beforehand in order to succeed in differentiating yourself and developing your activity.
This requires a little introspection work to objectively assess the strengths and weaknesses of your business and at the same time analyse the competitors, the customer profile and the type of property and land.
If becoming a homeowner is a dream, or being an investor a profession with methodical rules, it can also become a source of stress. Your real estate marketing strategy must take into account the concerns of buyers and above all find the words to reassure them. Buying or investing in a property will be a stress-free experience thanks to your support. Don’t hesitate to put forward the positive opinions of your clients and collaborators. They are your best ambassadors, especially when you know how important online reviews are. If they value the quality of your support, your services and your expertise, this reassures future customers.
What is the first reflex of 2.0 customers ? Search the internet. Your real estate marketing strategy must go through this. You must absolutely take care of and optimize your visibility on the web.
Multiply your presence by creating a listing on Google (formerly Google My Business) and by targeting local customers. Real estate portals are essential, as are social networks. Don’t neglect natural referencing and use keywords, it’s your shop window.
The Internet is good, but you must not neglect your presence on the ground. Real estate remains a local service. Your presence in your catchment area must be noticed. When your potential customers are considering a real estate project, they will know who to turn to because they will already know you.
Real estate marketing on the ground in 2023 has not changed from previous years. It consists of distributing flyers, brochures, putting up signs on the properties you have been entrusted to sell, having a shop window and a real presence.
You now have all the keys to a successful property marketing strategy in 2023. To go further, discover the benefits of communication and marketing in real estate.
Don’t want to miss our news? Don’t forget to subscribe to our newsletter.
Read our article on the benefits of communication and marketing in real estate
Good to know :
According to a Demandmetric study, the cost of inbound marketing is on average 62% cheaper than a traditional marketing strategy.
No need to look any further,
receive all our news in your mailbox by subscribing to our Newsletter.
