Volume, texture, light, sometimes even movement: your property projects can be brought to life with 3D architectural images. In this sector, it is essential to present projects that are sufficiently attractive to immediately capture the attention of (future) customers. 3D imaging technology provides realistic visual renderings that make it possible to visualise the project as a whole and capture all its qualities. Banana Republic Office tells you more.
In real estate, the visual presentation of a project is crucial to attracting attention and selling successfully. It’s not always easy for your customers to see themselves from a 2D plan. 3D architectural images help them to visualise their future home more clearly, and even to move into it.
3D images offer a number of advantages for enhancing your property projects:
3D images are a highly effective tool for presenting your property projects, provided you get the best possible renderings. Not only do you need to know about architecture first and foremost, but you also need to know how to use specialist software, which requires a certain amount of expertise. Fortunately, you can free your mind and entrust your 3D perspective, 3D film or 3D plan project to Banana Republic Office.
We take care to provide high-resolution images of the highest quality. We vary the viewing angles to give you and your clients a better idea of the project. Lighting, materials and textures are realistic for a more lifelike rendering.
3D architectural images can be used in a variety of ways and situations. Here’s how.
3D architectural images can be used, for example, to personalise properties for sale. You can propose several variations of a space to help customers project themselves in a place that meets their desires and looks just like them.
All the rooms can be modified and enhanced according to the customer’s expectations, making it easier and quicker for them to give you their approval. The use of 3D architectural images in real estate can speed up sales.
Once again, you’ll save time ! You don’t have to wait until the end of the construction project to take photos and put the flat or house up for sale. With 3D architectural images, you can build up a portfolio right from the start of the project. You can add to it with several realistic 3D perspectives which, as we said, will attract your prospects and perhaps win over the customer straight away.
Communication and marketing in real estate are essential levers. 3D architectural images are a magnificent showcase for your company. They show your know-how, your skills, your speciality, your trademark – in short, they help to develop your brand image.
You can make the difference with 3D architectural images that highlight the quality of the services provided by the property you are selling and underline your professionalism.
The 3D creation tool allows you to check the details of your property project, such as the layout of rooms, volumes, materials, etc.
Photo or 3D image ? That’s the question your customers will ask themselves when faced with 3D creation. They’ll be able to get an accurate picture of their future living space. The 3D architectural image is a good way of turning your customers’ wishes into reality by offering them harmonious projects.
With a 3D architectural image, you can create an entire environment, both inside and out. You can place the future property in its own space, add gardens, show the façade, trees and neighbourhood life. Inside, you can see the layout of the spaces, the mezzanine floors, the arrangement of the plants, the lighting, the kitchen with or without a central island, and so on.
If you want to create 3D architectural images to enhance your property projects, call on the services of Banana Republic Office. We’ll bring your projects to life !
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Is architectural visualization still a bit hazy for you ? Not sure what kind of renderings to expect or how to use them ? First of all, it’s a realistic representation of an architectural project before it’s completed. This representation can take many different forms. Banana Republic Office invites you to discover the 10 rendering styles possible with architectural visualization. There’s something magical about it!
Photorealistic rendering is going to make you wonder. You’ll squint at the document representing the architecture of a building or interior, and ask yourself : is it a photo ? We warned you : there’s something magical about architectural visualization.
It’s thanks to 3D perspective that you can achieve this hyperrealism, provided you’ve mastered the tools. To produce such realistic architectural renderings, you need to know the modeling tools and how to use them. A graphic designer coupled with an architect will be able to reproduce perspectives, textures, natural or artificial lighting, lifelike vegetation, and so on.
Photo-realistic rendering goes beyond conventional computer graphics. It retranscribes an atmosphere, an environment.
Unlike photo-realistic rendering, advertising rendering is flawless. The roughness and relief of the environment found in a realistic 3D image are smoothed out to obtain a perfect image.
Blue skies, green lawns, geometrically impeccable foliage, new furniture: everything is too good to be true. This style of architectural rendering is used to promote an architectural project on billboards, for example. Bright colors attract the eye, which is the desired effect in advertising.
To sublimate a project and accompany a brochure with different points of view showing the surroundings or certain interior spaces, the close-up view lets you signify living situations in detail. This camera position, very close to the project, highlights the atmosphere of the users in their living environment, accentuating a terrace, a balcony, a room with its decorative elements, in order to see architectural finishing details.
The aim of transparent architectural visualization is to place the real estate project in its future environment, making it the main actor in the scene. Trees, passers-by and vehicles are blurred or made transparent, so that the focus is on the real estate project itself. Here, the rendering is not intended to be realistic, but to highlight the project while integrating it to scale into its ecosystem.
Based on white volumes, with little or no vegetation, no passers-by, no vehicles, a sky in the background, the bare minimum to begin projecting oneself into the 3D environment: nothing distracts from the architectural project, which is also intended to be minimalist. This uncluttered style is characterized by its simple lines. There’s no room for the superfluous in this architectural visualization, and it’s this controlled simplicity that makes it so valuable. This rendering, also known as Clay, provides an overall vision of the project prior to the production of a more realistic visual.
Hand-drawn to succinctly describe a concept, the sketch is linear and uncluttered, but can also incorporate color, material details or shadows. Ergonomics, functions and use are represented on the sketch.
The Sketch technique imitates the sketch. This architectural visualization can be created using black and white pencil, color watercolors, felt-tip pens or acrylics, etc… This rendering can be achieved entirely by hand, or by computer with specific software that you also need to master.
Other features of these digital tools make it possible to enhance certain aspects of the scene, such as lighting and modeling.
How do you arouse emotion when faced with an architectural project? By reproducing a real ambiance, a special artistic atmosphere that will seduce your customer. Here, it’s the heart that speaks. To pull off this master stroke, artistic flair is essential. You need to be able to find and reproduce the right atmosphere, and here styles blend together to achieve a heterogeneous result that’s a far cry from photorealism.
The 3D aerial view provides a complete view of a future building and its position in the environment. How is it possible to achieve such a realistic rendering ? Thanks to drone aerial photography. The 3D aerial view is the architectural visualization that lets you appreciate your project from high points. 3D perspectives are integrated into their context, whether rural or urban, on the basis of a real shot. The result is a convincing dimension and global localization.
Once again, 3D aerial imagery requires expertise and mastery of the tools used to capture images, as well as knowledge of the legislation governing drone flight. To avoid any mistakes, entrust your project to Banana Republic Office, who will take care of all the formalities for you.
Make way for movement with a 3D real estate movie. Video animation brings your project to life. You’ll discover the bustle of the neighborhood in which your project will be built, as characters move, cars move, leaves dance in the wind. It’s all real. The 3D movie is designed to introduce your customers to a real lifestyle, one that might just win them over.
Here, it’s your customer who takes the lead and, thanks to the immersive tour, plunges into the heart of your real estate project. The 360° virtual reality tour is an interactive architectural rendering in which the customer is taken on a three-dimensional tour of their future home or apartment. It requires undeniable expertise.
At Banana Republic Office, we put all these skills at your service. Contact us and tell us about your project, and we’ll create the architectural rendering that suits you best.
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According to a Demandmetric study, the cost of inbound marketing is on average 62% cheaper than a traditional marketing strategy.
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It is difficult to estimate the number of real estate transactions that take place worldwide each year. What is certain is that many properties are put up for rent and sale every day. Before finding a tenant or a buyer, real estate agents and brokers have their work cut out for them. The right means must be used to match the right property with the right buyer. The strategy to be adopted varies according to the type of property and the profile of the potential clients. Digital marketing is one such strategy. What is digital marketing and how can it be applied to the real estate market ? Banana Republic Office tells you everything.
With the internet, marketing opportunities are immense and valuable information such as statistics are readily available. Indeed, the benefits of digital marketing in real estate are more easily measured than those generated by traditional advertising. It is therefore easy to target a particular audience en masse and quantify the success of the operation.
Property owners do not always appreciate the added value of digital marketing tools for the rental or sale of their property (flat, house or commercial unit). Real estate agents and developers need to make the best use of these levers. Here’s how to do it.
Most (if not all) of your potential customers have a reflex to study real estate offers on the internet. That’s why it’s important to invest in your website to develop your digital marketing.
Your website is a reflection of your agency and your professionalism. Your prospects should be able to navigate it easily from any type of device (computer, tablet, smartphone). They will probably also want to filter their searches to find the perfect fit for their budget in just a few clicks.
A responsive, user-friendly, user experience (UX) website is good for customers, but also for SEO, i.e. your search engine ranking.
Social networks are a strong lever in digital marketing. You need to be present to develop your notoriety. Moreover, if all networks have a large audience, each one targets a specific category. Professionals looking for a commercial space will be more receptive on LinkedIn. The (very) young will discover real estate on Tiktok through dynamic videos that will catch their attention. Instagram will give pride of place to photos and Facebook will allow you to easily relay links to your website.
Launch a campaign via social networks and use the analysis tools to check its impact. You can then adjust your digital marketing according to prime time for example.
Photos and videos should be used on your website, your social networks, but also in your brochures and advertisements. It is essential to have quality images for a wow effect. 3D perspectives and 3D movies are also welcome.
To create quality visuals, don’t hesitate to delegate this part to professionals. A photographer, a professional videographer or even a 3D creation studio such as Banana Republic Office will be able to highlight your real estate.
To get and keep the best position on Google and other search engines, it is recommended to adopt an SEO (search engine optimization) strategy. You will gain quality traffic and increase the number of conversions.
You should therefore regularly add quality content to your website, with keywords, tags, internal and external linking, etc. Your articles, blog posts should be well written. As far as the real estate market is concerned, you must answer your prospects’ queries without forgetting to target the location.
If SEO seems complicated, you can delegate the content strategy to marketing and communication agencies and web writers.
In the real estate sector, there is a lot of competition. A well-established real estate marketing plan and targeted digital marketing will be your best assets to stand out. Also, don’t be afraid to be creative in order to make an impression and have a strong identity.
The digital world and digital marketing in the property market are now essential to the growth of your business. Your online presence is essential to rent, sell and promote your properties. Call on Banana Republic Office for advice on real estate development and to carry out your communication and marketing plan.
Read our article on the successful real estate marketing in 2023 !
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According to a Demandmetric study, the cost of inbound marketing is on average 62% cheaper than a traditional marketing strategy.
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Did you know that : in 2021 the real estate sector was the one that recorded the most business registrations ? This means that the competition is getting tougher and tougher, and you need to stand out from the crowd if you want to stand out from the crowd.
In 2023, focus on your real estate marketing strategy ! This is the best way to convince more potential buyers to believe in you, by entrusting you with the project of sometimes a lifetime : becoming a homeowner. Banana Republic Office gives you some tips on how to successfully market your property in 2023.
The real estate marketing plan is a powerful tool for a successful marketing strategy. By following this method, you will be able to anticipate the needs of your customers and therefore respond to them as accurately as possible.
Real estate marketing and real estate marketing strategy can be deployed on different media such as your presentation brochures, your banners, your website, your newsletter or social networks. Real estate has the advantage of occupying a special place in the hearts of your prospects, so they are generally quite receptive.
Perhaps you work for a particular audience ? Then your property marketing should be aimed at them and your pitch should be tailored to them. Personalise your message, emphasise the benefits of making the project a reality and remove any doubts !
The right message delivered via the right channel will give you the best chance of success. It is important to differentiate between the four main targets for property marketing : singles without children, couples without children, couples with children and multi-person households.
Select the category your message is aimed at and then refine the target by adding geographical, socio-cultural, behavioural, etc. criteria.
Or do you work for professionals in the sector ? In this case, adapt your strategy towards developers, investors, funds, family offices for your business. Whether it is for large or small projects, the important thing is to convince the public to follow you in your projects by showing them the reliability of your intentions, with tailor-made presentations and also assistance in developing the project.
Our company will assist you in your feasibility strategy and architectural design, as well as in real estate marketing and sales. Our teams offer you a 360° panel exclusively dedicated to the development of architectural and real estate products; residential, office, commercial; our assistance in augmented architecture is positioned from design to branding.
Now you have what we call a persona. You can now direct your message and deliver it through the channels they use, such as having influence effectiveness in meetings.
Now that you know who you’re talking to, you need to gain the trust of prospects to turn them into customers.
Branding and personal branding are marketing strategies that allow you to position your brand (or yourself in the case of personal branding) in the long term by using its reputation and by highlighting its values and your own.
You need to define your brand’s positioning in relation to the competition beforehand in order to succeed in differentiating yourself and developing your activity.
This requires a little introspection work to objectively assess the strengths and weaknesses of your business and at the same time analyse the competitors, the customer profile and the type of property and land.
If becoming a homeowner is a dream, or being an investor a profession with methodical rules, it can also become a source of stress. Your real estate marketing strategy must take into account the concerns of buyers and above all find the words to reassure them. Buying or investing in a property will be a stress-free experience thanks to your support. Don’t hesitate to put forward the positive opinions of your clients and collaborators. They are your best ambassadors, especially when you know how important online reviews are. If they value the quality of your support, your services and your expertise, this reassures future customers.
What is the first reflex of 2.0 customers ? Search the internet. Your real estate marketing strategy must go through this. You must absolutely take care of and optimize your visibility on the web.
Multiply your presence by creating a listing on Google (formerly Google My Business) and by targeting local customers. Real estate portals are essential, as are social networks. Don’t neglect natural referencing and use keywords, it’s your shop window.
The Internet is good, but you must not neglect your presence on the ground. Real estate remains a local service. Your presence in your catchment area must be noticed. When your potential customers are considering a real estate project, they will know who to turn to because they will already know you.
Real estate marketing on the ground in 2023 has not changed from previous years. It consists of distributing flyers, brochures, putting up signs on the properties you have been entrusted to sell, having a shop window and a real presence.
You now have all the keys to a successful property marketing strategy in 2023. To go further, discover the benefits of communication and marketing in real estate.
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Read our article on the benefits of communication and marketing in real estate
Good to know :
According to a Demandmetric study, the cost of inbound marketing is on average 62% cheaper than a traditional marketing strategy.
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As you already know, to save time in real estate you need to rely on good communication. Indeed, the advantages of communication and marketing in real estate are numerous and make it possible to reduce the sales period. But in the beginning, there is an indispensable tool: the marketing plan. Having an effective real estate marketing plan means knowing how to position yourself, define your objectives, implement a strategy, find the right tactics and measure the results. Banana Republic Office gives you its advice and offers you to discover some figures proving that digital marketing improves the sale and the market absorption time.
“Know your enemy and know yourself”, said Sun Tzu in The Art of War. Knowing your positioning and how potential customers perceive you is an essential first step to being able to differentiate yourself from the competition (of which there are many in real estate).
Start by taking stock, analysing your strengths and weaknesses and doing the same with those of your competitors. Start with your current customers and define your target (expectations, needs, satisfaction and dissatisfaction). Identify your growth opportunities. What new markets are open to you? What are the consumer trends? Don’t forget to take into account the potential obstacles, whether economic, legal, etc.
By considering all these elements, you will be able to define your positioning and find areas of differentiation that will encourage your customers to choose you.
Ask yourself what the ideal results would be once the property marketing plan is in place. These are your goals. Keep in mind, however, that your goals must be realistic and achievable. Setting unattainable goals is counterproductive. Also make sure that your entire team accepts this new property marketing strategy.
Your goals may include a new target, meeting a specific timetable, getting the resources you need for your development in terms of materials, staff and service providers. Don’t neglect the marketing budget, which should include all costs and the forecasted number of property sales or mandates.
Be careful not to spread yourself too thin. The trick is to set a global strategy with a triple objective. For example, your digital strategy may have three objectives
1) increase traffic to your website
2) reach new customers;
3) facilitate prospecting = improve sales.
Now that you know the objectives and the target audience, it is time to set up the real estate marketing strategy. It is essential to plan your marketing actions and to make your tools profitable.
Internet marketing strategy differs from traditional marketing strategy in that it is about getting customers to come to you instead of going out to find them. Indeed, many consumers have the reflex “internet” before buying. This is called inbound marketing.
Inbound marketing is about attracting all kinds of people, turning them into prospects, then into customers and the (best) ambassadors of your company.
Since they come to you and not you who go looking for them without their consent, potential customers are less suspicious and more confident. This makes it easier to create engagement, prove your expertise and increase your brand awareness.
Good to know :
According to a Demandmetric study, the cost of inbound marketing is on average 62% cheaper than a traditional marketing strategy.
Defining the objectives and the strategy: that’s done. Now what are the concrete actions to implement ? Some web marketing tools are effective in real estate to get new prospects and leads. You may already have these tools, you just need to optimise them. These include your real estate website, your professional blog, your ad portal, your emailings and newsletters, your social networks.
There can be many marketing media in real estate, both print and digital, the advantage is that they can be exploited in different ways depending on the location, exposure and target.
It is essential to create quality content that will not only attract, but also convince your customers, encourage them to take action and build loyalty.
While awareness is not always easily measurable, key performance indicators, also known as KPIs, are essential for measuring the success of real estate marketing campaigns and for establishing areas for improvement.
These include:
Beyond these data, you should also be able to measure your results via the increase in the number of mandates or real estate sales and your turnover.
What better way to show you the effectiveness of a real estate marketing plan than with figures? Here are a few figures.
64% of users of social platforms make purchases (source: Accenture).
95% of real estate transactions are online, 46% organic traffic, 37% direct traffic (Source: Desktop).
47% of online visitors are between 25 and 44 years old. Women represent the majority of visitors (59%).
62% of visits are made via smartphone.
Read our article on the benefits of communication and marketing in real estate
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Read the interview in Construction21 with our expert contributor Aymeric Bemer, who provides insights into the nature of these challenges and how to overcome them. Get ready for a glimpse into the future of this ever-changing industry. From the impact of technology to sustainable building practices, don’t miss your chance to stay ahead of the curve and gain valuable knowledge !
“Building better by facing new challenges”.
Aymeric Bemer, an engineer and teacher specialising in energy and the environment, is responsible for optimising the environmental performance of projects at the Patriarche architectural office in Lyon. For him, we must make our cities resilient in the face of future phenomena and transformations.
This question alone reflects the crystallisation of the major issues of our contemporary era, echoing the depletion of resources, the multi-scale environmental impacts, and the recent globalised carbon quantification of our actions. It is as much a political as a metaphysical, economic, social, cultural, environmental and philosophical issue. The history of humanity is not to deconstruct. We must end the binary approach and try to understand this complexity with subjectivity. It is important to maintain our development in order to offer adequate services to maintain the health and safety of all, bearing in mind that the construction sector is certainly the most energy-intensive sector and the third most polluting, but it remains the main source of employment and the economic cog in our country. Even if, as in the Paris example, we were to express the desire to stop all new construction, we are in a society that is evolving and must remain resilient, so there will always be requests to extend a hospital wing to meet new needs or offer better services, to create crèches in neighbourhoods in high demand, to renovate a decrepit school, to create a planted public space to refresh the city centre, to create cultural centres and sports facilities, to create collective housing, to build infrastructures, etc.
It is possible to work to continue to improve our approach by dealing with the new energy, low-carbon and living issues. If we compare a building from the last century with contemporary constructions, we can observe an evolution in the quality of the structure, its accessibility, its thermal comfort, its energy performance, its air quality, the penetration of natural light, the risks to health, etc. The question is therefore no longer whether to continue to build, but how to continue to build better, while dealing with new structural challenges. Putting efficiency at the service of resilience. As globalisation has recently shown its weaknesses, national resilience must move towards a new internal organisation and must relocate its production and know-how. We must prepare ourselves to see the emergence of a national plan to this effect. In concrete terms, stopping building is not part of the programme, but we must continue to favour renovation and ensure that urban sprawl is controlled by de-silting and creating nature in the city.
From now on, we, designers and developers, must take care to harmonise the links between Man and the Living World. We must take care of the development. Our responsibility as builders, whatever the scale of our action, obliges us more than ever to reappropriate the consequences of our actions on our environment. This responsibility must be part of the curriculum of architecture and engineering schools, so that it is integrated into our approach and our projects. It is essential to curb urban sprawl and contain the artificialization of land, with a focus on the treatment of polluted land, it is a common sense consensus.
Biodiversity has never been in such difficulty and each sector of activity must work on its relationship with this situation in order to organise a firm and urgent change of course. It is now legal to develop virgin areas, but is it legitimate and fair to continue to do so in the face of the environmental context ? Citizen action is alerting and mobilising to act on this issue. Faced with this observation, the Anthropocene must take on a new face in order to give greatness to a century that is already well stained.
Interview by Stéphanie Obadia, Director of Construction21
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In your opinion, are 3D perspective, visualization and image synonymous ? There are some differences behind these terminologies. Find out what a 3D perspective, visualization and image is and how to use them in your architectural projects.
A perspective allows you to see in three dimensions, width, depth and height. The name 3D perspective would be a pleonasm, because the perspective is in itself a three-dimensional representation. It can be used in an interior or exterior architectural project.
The 3D visualization can be different according to the needs, but in any case it brings an undeniable added value during presentations for competitions, building permits, sales brochures, for example.
Architecture and real estate professionals regularly use 3D perspective. However, making this type of visual requires a lot of time and know-how. It is therefore interesting for them to delegate the realization of 3D perspective. It is indeed a good way to obtain quality 3D visuals, which are relevant and that will facilitate the reading of a competition project or improve sales with a photorealistic rendering.
By delegating the realization of your 3D perspectives to Banana Republic Office, you put your project in the hands of professionals who master not only the modeling tools, but also the architectural environment.
Your architectural project will be highlighted and will be able to trigger a love affair with your contacts, clients, future buyers, local authorities, etc.
3D visualization consists in representing an architectural work before its realization in a realistic and immersive way. It allows you to project yourself more concretely. Even architectural novices will know what the finished project will look like thanks to the 3D visualization. We also talk about rendering in 3D architectural visualization or virtual reality and augmented reality.
Go beyond a 3D perspective and immerse your customers in a 3D movie by letting them explore the future building as if they were already there. With this three-dimensional animated creation, they are able to visualize the design from all angles. It is possible to enrich this digital model by adding information about lighting, materials, furnishings, or even the weather with weather variables, day or night, sun or snow, summer or winter, it’s up to you.
The realism is undeniable. Create real 360° virtual tours, transcribe a lifestyle, an atmosphere thanks to 3D visualization and augmented virtual reality. Sometimes it is also possible to interact with the objects and, depending on the needs, to modify in real time a material, a layout, etc.
The 3D architectural visualization offers an undeniable boost in the success of your projects. You also have the option of using project representation by interactive model . The latter can be visualized before the start of construction in order to have a precise idea of the project and what it will be in real life. With such technologies, a digital interface of presentation on a website will be all the more attractive. This inevitably triggers the attraction of a real estate sale.
Since the use and mastery of 3D software is essential, it is interesting for architects and real estate developers to delegate the realization of such a project to professionals like Banana Republic Office.
The 3D image is not really different from the 3D perspective, it simply has the added feature of integrating the photo by landscape insertion. It is about creating or modifying a 3D image of interior or exterior to allow customers to better project themselves through the project, its site and its surroundings. Indeed, the plan is not always sufficient.
Computer graphics can be used for the facade design or other 3D renderings of exteriors as well as for interior design. If you are a designer or an architect, 3D images are essential to convince a decision maker, to integrate a landscape insertion in an authorization file, to answer a call for tenders or to participate in a competition. The photo-realistic image rendering is a great asset, especially when the project is integrated into its surrounding landscape, based on human height photos or aerial photos taken by drone, the effect will be so striking that you won’t be able to tell the real from the fake.
Developers and real estate agencies are also interested in the realization of 3D images that perfectly accompany the 2D or 3D sales plans during the marketing and sales of published properties to promote the sale, especially when renovation works are necessary to refresh the premises. Offering future buyers a 3D image of a new or renovated property can help them decide to buy.
In summary, there are many possible and interesting three-dimensional renderings in architecture as well as in real estate. With the 3D perspective or 3D image, you get a virtual vision of a building, a facade, or a room from a certain point of view. The rendering is static. Conversely, with 3D visualization you also get a static image but you can go much further with the realization of a 3D film, a 360° virtual tour, or an orbital model all in augmented virtual reality which allows you to obtain a total 3D immersion of an interior or exterior design. The result is spectacular. Thanks to this, you will discover the space in 360°.
At Banana Republic Office we do 3D modeling based on Autocad and PDF drawings. We can take your 3D architectural model in Sketchup or FBX formats from exports of programs like Archicad, Revit, All plan or Vectorworks. We work with many programs such as 3ds max, Corona Renderer, Lumion, or Adobe Photoshop for post-production. By calling on our services, you will obtain a full 3D project or a realistic landscape insertion based on photos or shots by drone according to your needs.
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The real estate sector continues to attract interest and dreams, and the competition is growing by the day. If you are part of this sector, you must put all the chances on your side. Good communication and a real estate marketing strategy are essential for this. Still not sure? Discover the advantages of communication and marketing in real estate.
Competition is fierce in the real estate market. Developing your real estate communication and marketing has the advantage of differentiating you from your colleagues. Provided that it is done in a professional and masterful manner.
Whether it is to create your graphic charter, to create a sign, to give a strong visual identity to your company, to one or several architectural projects, it is preferable to put communication and marketing in the hands of specialists. An expert eye will be able to target your qualities, those of your services, your projects, and put them forward in a striking and/or original communication that will make you stand out from the crowd.
Depending on the impact you want to have and the audience you are targeting, you can either highlight the quality of your services, demonstrate your expertise in a particular field or rely on your original approach. All this will help you stand out from the competition.
If know-how it is essential in the real estate business, making it known so is the ability to communicate it. To show your prospects, clients and partners the extent of your skills and the qualities of your real estate products, all communication and marketing media are welcome.
Your logo, brochures, flyers, website and social networks are all assets to be deployed and promoted. Think also of using the tarpaulins used on building sites to be visible absolutely everywhere. Any graphic sales support is welcome.
Communication also means developing architectural concepts for presentations to real estate investors. Sketches, models, hand illustrations, 2D or 3D plans, 3D digital modelling: everything is possible and adds value to your projects.
De simples outils deviennent de véritables alliés dans le développement de votre clientèle.
A good communication and marketing strategy targets your preferred customers. In the same way that a pre-acquisition feasibility study allows you to know exactly what your customers’ needs and expectations are, defining a persona, i.e. a fictitious customer who would be your ideal customer, actually allows you to put all the chances on your side to reach them. This is how you can turn your contacts into prospects, your prospects into customers and your customers into buyers.
By being accompanied by communication and marketing professionals, you will find it easier to define your offer, the needs of your customers, to monitor the competition and to put in place a communication strategy adapted to real estate.
Good communication has the advantage of adding value to your project(s). Especially if you opt for a strong visual communication.
A graphic piece, such as 2D and 3D sales plans, 3D visualizations, 3D movies, 360° virtual tours or 3D orbital models, will be ideal for enhancing the value of a property before marketing it.
The value is undeniable with powerful tools like these.
Good communication tools and in particular 3D images will undeniably save you time. It’s even proven. In fact, according to a study carried out by the International Market of Real Estate Professionals (MIPIM), real estate projects that integrate 3D images of hyper-realistic quality see the sales period reduced by 30%. An appreciable boost, isn’t it ?
And what if you saved even more time? Because creating 3D perspectives, 3D films or 3D immersions requires energy and a certain number of working hours (especially if you are just starting out), don’t hesitate to delegate their design to professionals whose core business is this.
Don’t forget that good communication and beautiful architecture have the power to seduce and convince future buyers. Put all the chances on your side by calling on the services of Banana Republic Office, a 360° multidisciplinary studio in consulting and services for architecture and real estate.
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#InteriorDesign : when the inside is as beautiful as the outside !
Our ambition was to show how a project as large as a house should not only reflect its inhabitants but also their desires, their worlds and their dreams.
The interior design is inspired by a sober, warm and functional style. The owners wanted the house to be a place where the interiors and exteriors live in harmony according to their taste and daily life.
At the end of 2018, the clients contacted us, having just purchased a house of over 400m2. Following some discussions about their intentions, they decided to embark on the project of designing their interiors but also their exteriors. After several months of study, work and construction, the project was completed in early 2021.
The intervention began with an empty shell of the house. The clients wanted to keep the original layout of the rooms in order to facilitate their move. We still had to reorganise some technical spaces to meet their needs. They also wanted to use noble and environmentally friendly materials, such as recycled wood and sustainable paints, and special care for the exterior.
A good interior designer is someone who can make your house look like a dream home. Helping you to create a living space that will not only look good but also be functional for you and your family’s needs.
It is important that the interior designer you hire has the right skills for the job. If you are looking for someone who will be able to design the interior of your home, they should have experience in this field and should be knowledgeable in all aspects, both aesthetic and technical.
We took a lot of things into account when we designed the spaces in this house. It wasn’t just about the colour scheme or the style of furniture – it was also about how the family would interact with the spaces in their daily lives so that everyone would feel at home. It was important to think about issues such as circulation, views, natural light, or technical elements such as lighting levels, acoustics and indoor thermal comfort in parallel with the design of the space.
For the exteriors we also had carte blanche, because the clients wanted to make their house live with the garden and their equipment such as terraces with different atmospheres, the swimming pool, the sauna, etc… we brought them our proposals in order to find the solution adapted to their future living space.
Thus, this house with its exteriors is a place of life adjusted to the requirements of a family. Beautiful views of the exterior; the garden and the pool. An interior design that meets expectations, needs and budget. Noble and environmentally friendly materials. Circulation, light, atmosphere and comfort as conditions. In conclusion, this house was a complete project on a multitude of points, it is a perfect place to live and has everything our clients wanted.
If you would like to know more about our services, please visit our pages dedicated to interior design or landscape
Project : single-family house and its exteriors
Customer : Private
Mission : interior designer and landscaper
Location : Luxembourg
Surface : 426 m²
Status : Delivered
Date : 2019-2021
Key points :
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The proverb “Alone we go faster, together we go further” fits the field of architecture perfectly. Architects , interior designers, property developers , builders or real estate agencies sometimes need support to bring more ambitious works to life. Whether it’s a real estate project, interior design or the realization of a façade, whatever your conception of architectural projects, it is always possible to optimize it. How ? By finding the right people to talk to. Learn more about the benefits of 360° architecture collaboration in this article.
Because you are a specialist in a particular field, you do not necessarily have a transversal vision of construction.
One of the advantages of architectural collaboration is that by using a multi-disciplinary 360° consulting service dedicated to architecture and real estate you can integrate other facets to your initial project. Space design, urban planning, landscaping, sustainable development or biodiversity and biophilia are all little extras that will spice up your basic idea.
The field of possibilities expands and your projects take on a whole new dimension. By setting up a 360° architecture collaboration with Banana Republic Office, you will benefit from the best recommendations to obtain an energy efficient, sustainable and biodiversity-friendly building, all this while keeping in mind the well-being of the future occupants. Our agency supports you in your approaches and projects oriented in sustainable development or urban planning and landscape.
Thanks to this new vision, you could obtain, with the support of our recommendations in environmental and global energy strategy, the desired level of CPE certification in architecture or real estate. This is to create a complete file with visuals that will be integrated into a good practice guide to validate the certificate, or in a real estate promotion file for sales arguments or for an architectural competition. An undeniable added value to convince buyers, investors or jury.
Had you thought of it ? That’s the whole point of collaboration in architecture.
At Banana Republic Office, consulting in the architectural and real estate fields is done by professionals who speak the same language as you. Collaboration in architecture is therefore seamless.
You don’t need to explain your job. Our team of architects, draftsmen and graphic designers know what you are talking about and bring you the little extra thing you came for: the 360° assistance in your phases of architecture, urbanism or landscape, the expertise in façade design , bioclimatic optimization, parametric study, assistance for a competition project, with conceptual help and graphic visuals, etc.
For example, you can delegate the interior architecture, part of the architectural design, a competition or have our expertise on its progress, technical feasibility studies, or graphic pieces. The work will be done with respect to your needs and those of your customers, by specialists in their field of intervention and in yours.
This does not mean that you lose control of your files, because collaboration in architecture is done in teams. Creativity and leadership are shared.
It’s nice to understand each other at first sight, don’t you think ?
lien hypertexte
Delegation means time savings for you and your clients. You can put your heart and soul into other tasks, other projects and your prospects while being assured that your projects will be maximized. The advantage of architectural consulting with Banana Republic Office is that, whatever your field of intervention, we will be able to bring a solution and optimize your projects.
If you wish and if you feel the need, we can accompany you during all the stages of your project. You may need our help for the design phases for a competition, for permit applications, for the sketch, the preliminary design (APS), the final design (APD), etc.
The 360° architecture collaboration allows you to create architectural spaces, 3D perspectives and 3D films , diagrams, layouts, graphics, photo or drone shots or illustrations, all without having to spend hours on it. While we take care of these things, you can focus on your core business.
For example, include in your applications for building permits or for your competitions exterior perspectives with landscape insertion, or assistance for your plans, sections, 2D façades or the 3D model of your project. Your 3D buildings will be integrated in a particular environment that will reproduce the atmosphere you have imagined and all this without any effort. Well … not for you, anyway !
As you can see, 360° architecture collaboration has many advantages, especially when it is done between professionals from the same field. It saves you time, adds value to your projects by developing specific points and allows you to live your sites more serenely.
At Banana Republic Office, we are able to assist you with all types of projects, whether they be residential, commercial, public, landscape, urban or engineering.
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