The real estate sector continues to attract interest and dreams, and the competition is growing by the day. If you are part of this sector, you must put all the chances on your side. Good communication and a real estate marketing strategy are essential for this. Still not sure? Discover the advantages of communication and marketing in real estate.
Competition is fierce in the real estate market. Developing your real estate communication and marketing has the advantage of differentiating you from your colleagues. Provided that it is done in a professional and masterful manner.
Whether it is to create your graphic charter, to create a sign, to give a strong visual identity to your company, to one or several architectural projects, it is preferable to put communication and marketing in the hands of specialists. An expert eye will be able to target your qualities, those of your services, your projects, and put them forward in a striking and/or original communication that will make you stand out from the crowd.
Depending on the impact you want to have and the audience you are targeting, you can either highlight the quality of your services, demonstrate your expertise in a particular field or rely on your original approach. All this will help you stand out from the competition.
If know-how it is essential in the real estate business, making it known so is the ability to communicate it. To show your prospects, clients and partners the extent of your skills and the qualities of your real estate products, all communication and marketing media are welcome.
Your logo, brochures, flyers, website and social networks are all assets to be deployed and promoted. Think also of using the tarpaulins used on building sites to be visible absolutely everywhere. Any graphic sales support is welcome.
Communication also means developing architectural concepts for presentations to real estate investors. Sketches, models, hand illustrations, 2D or 3D plans, 3D digital modelling: everything is possible and adds value to your projects.
De simples outils deviennent de véritables alliés dans le développement de votre clientèle.
A good communication and marketing strategy targets your preferred customers. In the same way that a pre-acquisition feasibility study allows you to know exactly what your customers’ needs and expectations are, defining a persona, i.e. a fictitious customer who would be your ideal customer, actually allows you to put all the chances on your side to reach them. This is how you can turn your contacts into prospects, your prospects into customers and your customers into buyers.
By being accompanied by communication and marketing professionals, you will find it easier to define your offer, the needs of your customers, to monitor the competition and to put in place a communication strategy adapted to real estate.
Good communication has the advantage of adding value to your project(s). Especially if you opt for a strong visual communication.
A graphic piece, such as 2D and 3D sales plans, 3D visualizations, 3D movies, 360° virtual tours or 3D orbital models, will be ideal for enhancing the value of a property before marketing it.
The value is undeniable with powerful tools like these.
Good communication tools and in particular 3D images will undeniably save you time. It’s even proven. In fact, according to a study carried out by the International Market of Real Estate Professionals (MIPIM), real estate projects that integrate 3D images of hyper-realistic quality see the sales period reduced by 30%. An appreciable boost, isn’t it ?
And what if you saved even more time? Because creating 3D perspectives, 3D films or 3D immersions requires energy and a certain number of working hours (especially if you are just starting out), don’t hesitate to delegate their design to professionals whose core business is this.
Don’t forget that good communication and beautiful architecture have the power to seduce and convince future buyers. Put all the chances on your side by calling on the services of Banana Republic Office, a 360° multidisciplinary studio in consulting and services for architecture and real estate.
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